Lovely Day Real Estate

Brand Guide

Lovely Day Real Estate brand guide is a digital and live version of everything you will need for your branding and marketing efforts. Below you will have references to approved artwork, links resources you may need, and personas to help guide. This is a living document and is subject to change and remain current. It is my hope that this helps keep everything in one place for you that you can access any time and on any device. Feel free to share, and use. Please let me know if something isn’t current, approved, or accurate.

Logo File Formats

Fonts

Business Card Proof

Letterhead PROOF

Postcard EDDM Proof

Sign Files

Social Media Graphic Proof

Social Media Plan – May 2020

Website Site Map 2020

Project Plan Spring 2020

Logo and Versions

Logo

Color

Color Pallete

#0192be

#ce542f

#FFFFFF

#000000

#80009d

#ae0093

About

Voice & Tone

Executive Summary

Lovely Day Real Estate is a full- service real estate company serving clients, primarily first-time home buyers, in the Granbury-Hood County area. We offer home buying and selling services as well as leasing with professional property management. As a full-service brokerage, Lovely Day has the expertise and the means to guide homebuyers and sellers through a sometimes complicated and stressful process.

Voice & Tone

Lovely Day Real Estate has a fun and vibrant brand that stands out in the market. Matching the easy going personality of its agents and broker, Lovely Day offers an atmosphere that is laid back, easy to understand, and professional.

Fun

Lively

Easy to work with

Keys to Success

Building Relationships—Differentiate ourselves from other brokerages by developing lasting relationships with our clients beyond just the transactions.

Expertise—Increase competency by prioritizing education to position us as the knowledgeable and practical brokerage that can answer questions and help in a friendly way.

Innovation—Utilize technology to keep operations as streamlined and clutter-free. Develop procedures that allow agents and clients to perform the various tasks involved with the transaction as pain-free as possible. A

Drive for Results—Focus on our core business leads to develop strong cash flow.

Typography

Fonts

Download Fonts

Personas

The People

Jane Doe

Jane is a first time home buyer with no kids or husband. She is new to the process and is excited about purchasing her first home.

Instagram

Articles & Research

Relationships

Sean Matthews

Sean is planning on getting married in the near future and is in the planning stages.

Relationships

Zillow

Jason Wise

Jason is a real estate investor looking for someone to help manage his properties. Jason is extremely busy and most of his research is done on his phone.

MLS History