Granbury Realty
Brand Guide
Brand Guide
This brand guide is a digital and live version of everything you will need for your branding and marketing efforts. Below you will have references to approved artwork, links resources you may need, and personas to help guide. This is a living document and is subject to change and remain current. It is my hope that this helps keep everything in one place for you that you can access any time and on any device. Feel free to share, and use. Please let me know if something isn’t current, approved, or accurate.
Logo File Formats
Fonts
Business Card Files
Signs
Postcard EDDM Proof (Coming Soon)
Social Media Plan – May – June 2020 (Coming Soon)
Website Site Map 2020
Project Plan Spring 2020
Logo and Versions
Logo
Color
Color Pallete
#184778
#055388
#989eb9
#FFFFFF
#cda349
About
Voice & Tone
Executive Summary
Granbury Realty serves Granbury and surrounding areas with professional and efficient real estate services. We are a full-service realty firm and have the knowledge and integrity to accommodate you through the process. Our agents are knowledgeable about the community and love showing you lakefront property from the boat. Our integrity and professionalism is unmatched in the area, and we look forward to helping.
Voice & Tone
Granbury realty is professional and easy-going. Its knowledge of the lake and properties stands out in the market. The tone of Granbury realty is one of established and confident.
Integrity
Knowladgeable
Confident
Keys to Success
Persistence
Being tenacious means that you are persistent in your efforts. Sellers and buyers BOTH appreciate the tenacity of the agent whom they hired to represent them! In these studies, the most tenacious and persistent agents were the most successful!
Knowledge
Both knowledge of the profession and knowledge of the local real estate market are great predicters of agent success. Your clients expect you to know both your profession and the local market!
Attention To Detail
Strong organizational skills, with acute attention to detail is also one of the major shared keys to success among real estate.
Typography
Fonts
Personas
The People
Jane Doe
Jane is a first time home buyer with no kids or husband. She is new to the process and is excited about purchasing her first home.
Sean Matthews
Sean is planning on getting married in the near future and is in the planning stages.
Jason Wise
Jason is a real estate investor looking for someone to help manage his properties. Jason is extremely busy and most of his research is done on his phone.
Karen Strong
Karen is a retiree from out of state looking to retire in Granbury, Texas. She knows what she wants, her budget, and likes to communicate.
Contact Information
Communication
Amy Winters
Thank you for trusting me with your brand. I love it.
817-964-5611
amywinters98@gmail.com amywintersdesign.com
Contact Information
Morris Duree
President | REALTOR®
CELL | 817-475-7020
EMAIL | morris@granburyrealty.com
201 East Pearl Street
Suite C206
Granbury, TX 76048
www.granburyrealty.com
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Tom Mercer
Broker | REALTOR®
CELL | 512-417-2734
EMAIL | tom@granburyrealty.com
201 East Pearl Street
Suite C206
Granbury, TX 76048
www.granburyrealty.com
Website Information
Domain Name – Granburyrealty.com
Hosting Provider – GoDaddy
Email – GSuite
Preferred Vendors
Business Cards – 4Over