BrightView
Brand Gauide
Brand Guide
This brand guide is a digital and live version of everything you will need for your branding and marketing efforts. Below you will have references to approved artwork, links resources you may need, and personas to help guide. This is a living document and is subject to change and remain current. It is my hope that this helps keep everything in one place for you that you can access any time and on any device. Feel free to share, and use. Please let me know if something isn’t current, approved, or accurate.
Logo File Formats
Fonts
Business Card Proof
Yard Sign Files
Rack Card Files
Trailer Wraps
Social Media Plan – May 2020
Website Site Map 2020
Project Plan Spring 2020
Logo and Versions
Logo
Color
Color Pallete
#4057a6
#161549
#FFFFFF
#f9ed32
About
Voice & Tone
Executive Summary
BrightView is proud to serve Granbury and surrounding communities. Our office will be on the Historic Granbury Square, and we will come to you for free consultations to ensure that the purchase and installation is smooth. Give yourself the beauty and comfort of your perfect home. Let us help you brighten your view
BrightView opened in March 2020 to provide Granbury and the surrounding area with complete solutions for windows, doors and window coverings. Partners Brent Holdridge and Colin Walker are committed to delivering a perfect balance of function, fashion, safety and innovation.
Voice & Tone
The ultimate goal at BrightView is to ensure you
are completely satisfied with your home. We do this by partnering with vendors that share the same commitment to Quality, Service, Technology, Innovation, Safety and Design.
Professional
Affordable
Elevated
Keys to Success
Building Relationships—Differentiate ourselves from other window and door supplies by developing lasting relationships with our clients beyond just the transactions.
Expertise—Increase competency by prioritizing education to position us as knowledgeable and helpful. So that we can answer questions and help in a friendly way.
Results—Focus on our business leads to develop strong cash flow.
Typography
Fonts
Personas
The People
Karen Strong
Karen is a retiree from out of state looking to retire in Granbury, Texas. She just bought a home and is looking for a company with integrity and service.
Sean Matthews
Sean is looking to sale his home and is needing to make repairs quickly. He values budget and return on investment with an easy to work with company.
David Wise
David is a real estate investor and a home flipper and is looking for a company to manage exterior windows. David is extremely busy and most of his research is done on his phone. He values precise timelines and budgets
Jane Doe
Jane is a redoing her home now that the baby has arrived. Is looking for energy efficency and modern styles.
Contact Information
Communication
Amy Winters
Thank you for trusting me with your brand. I love it.
817-964-5611
amywinters98@gmail.com amywintersdesign.com
Contact Information
Colin Walker
Brent Holdridge
Website Information
Domain Name – brightviewllc.com
Hosting Provider – BlueHost
Email – BlueHost
Preferred Vendors
Business Cards – 4Over
Yard Signs – Signs on the Cheap