Anything Outdoors

Brand Guide

Brand Guide

This brand guide is a digital and live version of everything you will need for your branding and marketing efforts.  Below you will have references to approved artwork, links resources you may need, and personas to help guide.  This is a living document and is subject to change and remain current. It is my hope that this helps keep everything in one place for you that you can access any time and on any device.  Feel free to share, and use.  Please let me know if something isn’t current, approved, or accurate.

Logo File Formats
Website Site Map 2020 (Coming Soon)
Project Plan 2020

Logo and Versions



Color Pallete



Voice & Tone

Executive Summary

As a homeowner you want your landscaping in the hands of an experienced professional. Anything Outdoors possesses a keen understanding of landscaping care and design. We bring over 20 years’ landscaping experience to each and every project as well as the business acumen to make sure projects reach completion on time and on budget. Our services include landscaping design, outdoor design, irrigation systems, tree work, fences and decks, pergolas, outdoor kitchens, pest treatments, and more. Serving Fort Worth Metroplex area and surrounding areas. Call today for an estimate.

Voice & Tone

Anything Outdoors is professional, upscale and a company you can count on.  The tone is polished and exclusive yet approachable.






The People

Jane Doe

Jane is a first time home buyer with no kids or husband. She is new to the process and is excited about remodeling her new home in Dallas. She doesn’t have a large yard but really wants to utilize her space with lighting.

Sean Matthews

Sean is purchasing his second home on the lake after making a huge bonus.  He wants something that no other house has, and has lots of ideas.

Jason Wise

Mr. Wise is retired but still loved to have fun.  He hosts is his friends and family often and wants a back yard that is easy to maintain and enjoy.

Karen Strong

Karen is the glue that holds the family together.  She loves to entertain and is always looking for new fun ideas. She loves watching HGTV and doing DIY but she would rather hire someone.

Contact Information


Amy Winters

Thank you for trusting me with your brand. I love it.


Contact Information

Stephanie Matlock
Brian Matlock


Website Information

Domain Name –

Hosting Provider – Kinsta

Email – ***

Preferred Vendors