Anything Outdoors
Brand Guide
Brand Guide
This brand guide is a digital and live version of everything you will need for your branding and marketing efforts. Below you will have references to approved artwork, links resources you may need, and personas to help guide. This is a living document and is subject to change and remain current. It is my hope that this helps keep everything in one place for you that you can access any time and on any device. Feel free to share, and use. Please let me know if something isn’t current, approved, or accurate.
Logo File Formats
Fonts
Website Site Map 2020 (Coming Soon)
Project Plan 2020
Logo and Versions
Logo
Color
Color Pallete
#8DC63F
#00A79D
#172215
About
Voice & Tone
Executive Summary
As a homeowner you want your landscaping in the hands of an experienced professional. Anything Outdoors possesses a keen understanding of landscaping care and design. We bring over 20 years’ landscaping experience to each and every project as well as the business acumen to make sure projects reach completion on time and on budget. Our services include landscaping design, outdoor design, irrigation systems, tree work, fences and decks, pergolas, outdoor kitchens, pest treatments, and more. Serving Fort Worth Metroplex area and surrounding areas. Call today for an estimate.
Voice & Tone
Anything Outdoors is professional, upscale and a company you can count on. The tone is polished and exclusive yet approachable.
Reliable
Professional
Creative
Typography
Fonts
Personas
The People
Jane Doe
Jane is a first time home buyer with no kids or husband. She is new to the process and is excited about remodeling her new home in Dallas. She doesn’t have a large yard but really wants to utilize her space with lighting.
Sean Matthews
Sean is purchasing his second home on the lake after making a huge bonus. He wants something that no other house has, and has lots of ideas.
Jason Wise
Mr. Wise is retired but still loved to have fun. He hosts is his friends and family often and wants a back yard that is easy to maintain and enjoy.
Karen Strong
Karen is the glue that holds the family together. She loves to entertain and is always looking for new fun ideas. She loves watching HGTV and doing DIY but she would rather hire someone.
Contact Information
Communication
Amy Winters
Thank you for trusting me with your brand. I love it.
817-964-5611
amywinters98@gmail.com amywintersdesign.com
Contact Information
Stephanie Matlock
Brian Matlock
(682)667-7383
stephanie@smatlockcom.onmicrosoft.com
Website Information
Domain Name – anything4outdoors.com
Hosting Provider – Kinsta
Email – ***
Preferred Vendors